And just like that spring
semester is over. I finished up final
projects earlier this week and it feels so good to be done!
My finals for the semester
consisted of a final project in each of two my classes and finishing up my
capstone research project.
In my Social Media
Strategies class, our final project was to create a digital media plan for a
client. My group created a plan for Better
Homes & Gardens. The project was
more than just planning what media platforms to use and creating content for
those platforms. It involved doing a lot
of research about the demographics of the magazine’s readers, internet search
topics and hashtags related to the magazine, etc.
Overall this class was a
lot different than I expected it to be.
I thought we would spend a lot of time learning how to compose social
media posts, but the majority of the class was learning about SEO (search
engine optimization), different tactics to use for creating social media and
tools to use for looking at social media trends and analyzing social media use
and data.
Our final project in my Sports
Communication class was to create a marketing and communications plan for a
sports apparel product, event or company.
My group created a plan for a new line of basketball shoes and
incorporated a charity/community event into the overall plan as well. Throughout
this entire class, we were able to be very creative with our project ideas and
I liked that every assignment was very practical.
Heading into the last week
of working on my capstone, I only had the final two sections to write and felt
like I was in a good place with it and was not too stressed about it. However, I
did struggle a little bit over the last few days because of not being completely
sure about how to write one of the final sections of the paper. Once I did finish the writing and editing, I was
very reluctant to email the final paper to my professor. I think it was because I had worked so hard
on it and I kept wanting to go over it and make sure it was the best work I
could turn in. Although, once I hit that
send button, I felt relieved and felt a great sense of accomplishment for
writing a 40+ page paper!
Now I am looking forward
to a few weeks off before starting my summer classes!
